P&G: Gleem Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - What's the use of fooling myself? 0:01 My family knows they should brush their teeth 0:03 after every meal, but I know they don't. 0:05 They can always say. 0:08 - But Mommy, I didn't have a chance. 0:10 - Look, how can I always brush? 0:12 - You see, that's why we've switched to Gleem. 0:16 - Gleem, the toothpaste for people 0:20 who can't brush after every meal. 0:22 Just one Gleem brushing destroys decay 0:24 and odor causing bacteria. 0:27 You see Gleem, and only Gleem contain GL-70 0:29 to fight decay and odor. 0:33 Just watch this scientific comparison. 0:35 Here are mouth bacteria before brushing. 0:37 Now see how one Gleem brushing destroys most bacteria 0:40 not only destroys decay bacteria 0:43 but also stops mouth odor all day for most people 0:45 with just one morning brushing. 0:49 Means a sweeter kiss. 0:51 So if brushing after meals is your problem use Gleem, 0:53 it's for people who can't brush after every meal. 0:56

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