P&G: Fixodent, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (all laughing) 0:00 - What's the matter Harry, old chompers coming loose, huh? 0:02 Oh boy. 0:05 - When you wear dentures 0:06 there's nothing funny about loose spots. 0:07 Announcer That's why we're introducing 0:10 new, improved Fixodent. 0:11 It fixes loose spots better than ever. 0:13 Fills those tiny gaps 0:16 between dentures and gums 0:17 with an added ingredient that holds even better. 0:18 - My dentures feel even more like a part of my mouth. 0:21 Announcer New, improved Fixodent, 0:24 fixes loose spots better than ever. 0:25 - Try it! 0:27

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