P&G: Fixodent, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Fisherman's Wharf, San Francisco. 0:01 We are here to dramatize the reaction of denture-wearers 0:03 to new Fixodent, improved with an extra adhesive ingredient. 0:06 In recent tests, we asked the toughest audience, 0:10 loyal users of the other leading cream, 0:12 to try improved Fixodent. 0:14 Even we were surprised. 0:16 Almost twice as many preferred new Fixodent. 0:17 - Holds better and longer. 0:20 - And what a difference. 0:21 - Beats my cream. 0:23 - You can prove it, too. 0:24 Try new, improved Fixodent, now better than ever. 0:25

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