P&G: Fixodent, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Now help keep dentures tight 0:01 when you bite. 0:03 (whistle screeches) Fixodent, a plastic cream discovery 0:04 that's revolutionized denture holding. 0:06 Fixodent is specially formulated to flow smoothly, 0:08 filling gaps to form a seal so strong, 0:11 it stands up to pressure, even when you bite down hard. 0:14 (whistle screeches) 0:17 Now feel more secure, eat more comfortably with Fixodent, 0:18 the patented formula that helps keep dentures tight 0:22 when you bite. 0:25 (whistle screeches) Tight when you bite, Fixodent. 0:26

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