P&G: Fixodent, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (all laugh) 0:01 - What's the matter, Harry? 0:02 Old choppers coming loose, huh? 0:03 Oh boy. 0:05 - When you wear dentures, there's nothing funny 0:06 about loose spots. 0:08 Narrator The answer? 0:10 Today's Fixodent. 0:11 Fixodent helps fix loose spots, fills those tiny gaps 0:12 between dentures and gums with ingredients 0:16 that give added dimension to holding. 0:18 - Harry! 0:20 - Uh-oh, look, who's coming. 0:21 - He's no big problem now. 0:22 Neither are my loose spots. 0:23 - Hi! (laughs) 0:24 Narrator Fixodent, now in push button dispenser, too. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History


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