P&G: Fasteeth Powder, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator Why did Betty Manning 0:01 stop using her cream denture adhesive? 0:02 - It would ooze out the side. 0:04 Narrator We asked her to try 0:06 the natural powder adhesive, 0:07 Fasteeth Powder. 0:08 It sprays out on a smooth even layer. 0:09 - I don't notice that the Fasteeth is there. 0:12 It makes your dentures feel more like they're regular teeth. 0:14 There's a word here, natural feeling. 0:19 That's what it feels like. 0:21 And it gives you confidence. 0:21 That's all I can say about it. 0:23 Narrator Fasteeth Powder makes dentures feel more 0:24 like your own teeth. 0:26 - It just gives me a good feeling. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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