P&G: Dreft Detergent, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Well, little sister, 0:01 anyone can tell Susie's your first and only. 0:02 - Just how? 0:05 - Well, everything's special for baby. 0:06 Even that dainty diaper detergent. 0:08 - Dreft? 0:11 If by dainty you mean weak, forget it. 0:12 Pink Dreft has a new cleaning formula with enriched borax. 0:14 Scrubs diapers 0:18 baby clean. 0:19 And that is about as clean as you can get, Sis. 0:20 - I thought Dreft's enriched borax 0:23 was for soaking out ammonia, odor, and all. 0:24 - Was? 0:27 Still is, but the new cleaning formula goes further. 0:28 Scrubs diapers baby clean. 0:31 - Can my plain, everyday detergent get diapers baby clean? 0:34 - It wasn't made to. 0:38 It's great for family wash, 0:39 but can't work on diapers 0:41 like Dreft's new cleaning formula with enriched borax. 0:42 - Got to admit these are baby clean. 0:46 - And that's about as clean as you can get. 0:49 - Shows even you can teach an old mother new tricks. 0:51 - Well, anyway, that new Dreft. 0:54

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:30:35