P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Oh Grandma, I've had my eyes on these since I was twelve. 0:01 Thank you so much. 0:05 A new coated frying pan? 0:06 Thanks! 0:08 (chatty laughter) 0:09 A popcorn popper? 0:10 Oh, that's neat. 0:12 - With all those other presents, you're going to need this. 0:13 - Dawn dishwashing detergent? 0:16 Telling me something, Mary? 0:18 - You bet. 0:20 It's new, read the label. 0:20 Woman 1 Dawn, effective on grease. 0:22 - You'll love the way it handles grease 0:24 on all kinds of things. 0:26 - What about Grandma's china? 0:27 - That's easy for Dawn, 0:29 but Dawn even handle grease 0:30 on all kinds of today's dishes, 0:31 plastic, ovenware, coated pans, the works. 0:33 I'll show you later. 0:36 - You've got one just like mine. 0:37 - Yeah, and the way greasy butter sticks to plastic, 0:39 you'll really love how Dawn works. 0:42 See for yourself. 0:44 - Doesn't look greasy. 0:46 It doesn't feel greasy. 0:47 Neither do my hands. 0:49 - Something new, something blue. 0:50 - Dawn. 0:52 Announcer Get new Dawn from Proctor and Gamble. 0:54 Today's dishwashing liquid 0:56 for the kind of greasy dishes you do today. 0:57

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