P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (woman laughs) 0:00 - Send your husband out shopping and what do you get? 0:01 Nuts, 0:03 olives 0:04 and surprise, 0:05 a new dishwashing liquid, Dawn. 0:07 What do I need a new one for? 0:09 I was happy. 0:11 Harry said, 0:12 Happy? Didn't you complain about greasy dishes? 0:13 So he found a new one in the store 0:17 that said effective on grease. 0:19 Well, that night we had lamb 0:22 and you know, Dawn does those greasy dishes, really clean. 0:24 I was finishing the greasy pan, just like tonight, 0:27 when in walks Harry with a plastic salad bowl 0:30 and before I could stop him, in goes the bowl. 0:33 Harry, it's hard enough to get grease off plastics 0:36 but after all that grease. 0:39 Effective on grease says Harry. 0:41 Now, you should have seen my face. 0:43 That plastic bowl came out feeling so clean. 0:45 The water didn't feel greasy and neither did my hand. 0:48 That's effective. 0:51 Be a label reader. 0:52 Dawn by Procter & Gamble. 0:53 Made to be effective on grease. 0:55

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