P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - There is nothing wrong with my dish detergent. 0:01 It cuts grease. 0:03 - Yeah, but this new one, Dawn, 0:05 does more than just cut grease. 0:06 (scoffs) 0:08 - Like what? - Like if the dishwater gets greasy, 0:09 things can come out feeling greasy. 0:11 - Oh yeah, even your hands. 0:12 - Dawn helps stop that. 0:14 - Huh, you gotta show me. 0:15 - Okay. 0:17 Look, I'll put this clean glass in the dishwater 0:18 and leave it there. 0:21 - Oh, you do all these greasy dishes? 0:22 Housewife Yup. 0:24 Narrator Cutting grease can make dishwater greasy. 0:25 Then as you take dishes out of the water 0:27 grease can settle back on, that's grease bounce back. 0:29 But Dawn surrounds grease, helps trap it, 0:33 keeps grease from settling back. 0:35 Dawn helps stop grease bounce back. 0:37 - The dishes came clean, but that must be one greasy glass. 0:39 Housewife See for yourself. 0:43 Narrator Even after all that grease, 0:44 Dawn helps stop grease bounce back. 0:45 - Doesn't look greasy. 0:47 (glass squeaks) Doesn't feel greasy. 0:49 Neither do my hands. 0:51 - Dawn does more than just cut grease. 0:52 Narrator New Dawn, made to do more than cut grease. 0:54 Dawn helps stop grease bounce back. 0:58

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