P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Boy, that was some party. 0:01 - Yeah, that was some dinner you cooked. 0:02 - Thanks. 0:04 But look what I found tucked behind the begonias. 0:05 - Oh, just when I'm finishing a greasy pan. 0:07 Okay, put it in. 0:09 - You're not gonna wash this glass in that greasy dishwater. 0:10 You told me never to wash a glass after the greasy pots. 0:13 - Yeah, and before I changed to Dawn dish washing liquid, 0:15 I probably wouldn't have. 0:19 But Dawn really is effective on grease. 0:20 - Everything looks great, but the glass, 0:23 it'll come out greasy. 0:24 - Not with Dawn. 0:25 - Oh, I'll wash it. 0:26 Okay, water doesn't feel greasy. 0:28 My hands don't either. 0:31 And the glass sure doesn't feel greasy. 0:34 Honey, you win. 0:36 Dawn is effective on grease. 0:37 Narrator Here's why. 0:39 Even with half a cup of grease added to dishwater, 0:39 Dawn breaks up the grease, surrounds it. 0:42 Dawn takes grease out of your way, 0:44 helps keep it settling back on your tissues. 0:46 - Dawn really works on grease. 0:49 Hey, how bout another party? 0:52 - Terrific, I've got a recipe for duck. 0:53 - I hate duck. 0:55 Narrator Change to Dawn. 0:56 Dawn takes grease out of your way. 0:57

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