P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Man Mm, flowers smell fresh. 0:01 Woman They're plastic. 0:03 The fresh scent's my new dish-washing liquid! 0:04 Man But why not Dawn? 0:07 Woman This smells better. 0:08 Clean and fresh. 0:10 Man Mm, the fresh scent's great 0:11 but you'll need Dawn to clean this mug. 0:12 Especially after that greasy pan. 0:14 Woman Hm, no problem. 0:16 Man We'll see. 0:17 - (water sloshing) 0:19 Hey, water doesn't feel greasy. 0:20 Or my hands. 0:22 Hey, mug looks great! 0:23 Okay, what is it? 0:25 Woman New fresh scent Dawn. 0:26 Narrator Watch, half a cup of grease 0:28 added to dish water. 0:29 Dawn breaks up grease, surrounds it, 0:30 takes grease out of your way. 0:32 Helps keep it from settling back. 0:34 Girl Flowers smell fresh! 0:35 Man It's new fresh scent Dawn! 0:37 Narrator Dawn takes grease out of your way. 0:39 Woman And now, it smells better than ever! 0:41

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