P&G: Dawn Dishwashing Liquid, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Grease. I hate it. 0:01 When you cook something special, like lamb chops, 0:03 grease seems to get everywhere. 0:05 But with new Dawn dishwashing liquid, 0:07 grease doesn't get to you. 0:09 Look, Dawn's in my dishwater. 0:11 I'll add half a cup of strained lamb grease. 0:13 It's amazing how Dawn gets hold of grease. 0:16 Clears up the water. 0:19 Dawn helps get grease out of your way, 0:21 away from your hands, pots, dishes, glasses. 0:23 New Dawn gets to grease so grease won't get to you. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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