P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Whoa. 0:00 - Anyone for leftovers? 0:02 - We've still got six feet of meatball sandwich. 0:04 - Oh boy. 0:06 - Here's another leftover. 0:07 - Oh, another mug. 0:08 - Oh, and just when you're finishing with that greasy pan. 0:09 - It's okay. 0:11 - Isn't that water too greasy now? 0:13 - No, I'm using Dawn dish washing liquid. 0:14 Dawn'll handle that grease. 0:17 - This I've gotta see. 0:18 Ah, water doesn't feel greasy, 0:21 and neither do my hands. 0:24 And this mug looks as good as the first one you washed. 0:25 Narrator Here's why. 0:29 Half a cup of grease added to dishwater. 0:29 Dawn breaks up Grease, surrounds it, 0:31 takes grease out of your way, 0:33 helps keep it from settling back on your dishes. 0:35 - Dawn is great on leftovers. 0:37 - You're pretty good yourself. 0:40 Narrator Dawn takes grease out of your way. 0:42

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