P&G: Dawn Dishwashing Liquid, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Great dinner, Herb, I loved the fish. 0:01 - It was steak, and the greasy mess it left. (exclaims) 0:03 - Use the Dawn, Herb. 0:06 Dawn'll handle that grease. 0:07 - Dawn, huh? 0:09 - Here's why. Half a cup of grease added to dishwater, 0:11 Dawn breaks up grease, surrounds it, 0:13 takes grease out of your way, 0:14 helps keep it from settling back on your dishes. 0:16 - Everything came out great, dishes, pots, pans. 0:18 Even my hands don't feel greasy. 0:21 With Dawn, I'll do dinner anytime. 0:23 - Gimme a break. (gasps) 0:25 Announcer Dawn takes grease out of your way. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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