P&G: Dawn Dishwashing Liquid, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I smell flowers. 0:01 - Uh, new dishwashing liquid. 0:02 - Oh. 0:04 Fresh. But for that grease, you'll need Dawn. 0:06 - Wrong. New Fresh Scent Dawn. 0:08 Announcer Watch, half a cup of grease 0:11 added to dishwater. 0:13 Dawn breaks up grease, surrounds it. 0:14 Takes grease out of your way, 0:16 helps keep it from settling back. 0:17 - Dishes don't feel greasy. 0:19 - Or my hands. 0:21 - No flowers, huh? 0:22 Announcer Dawn takes grease out of your way. 0:24 - And now (sniffs) smells even better. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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