P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (sighs) Wasn't it great 0:00 having the old gang over for dinner? 0:01 (chuckles) 0:03 So many crazy things to remember. 0:04 - Yeah, but here's one thing we just forgot. 0:06 - Oh, our best glass bowl. 0:08 And just when I'm finishing this greasy pan. 0:10 Okay, let's have it. 0:13 - Wait a sec. 0:14 Isn't the water too greasy now? 0:15 - Nope. 0:17 I'm using Dawn dish washing liquid. 0:18 - So? 0:19 - Dawn's plenty able to handle the grease in that water. 0:20 - Well, everything looks good so far. 0:22 Dishes, pans. 0:24 But I gotta see how this comes out. 0:25 Bowl doesn't feel greasy. 0:27 What do you know? 0:29 Narrator Here's why. 0:30 Half a cup of grease added to dish water. 0:31 Dawn breaks up grease. 0:33 Surrounds it. 0:34 Takes grease out of your way. 0:34 Helps keep it from settling back on your dishes. 0:36 - My hands don't feel greasy either. 0:38 - Yeah, how about that? 0:40 Narrator Dawn takes grease out of your way. 0:41

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