P&G: Dawn Dishwashing Liquid, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Uh oh, forgot a glass. 0:01 - Oh, wouldn't you know. 0:02 - Okay. 0:04 - Hold on, isn't that water too greasy? 0:04 - Nope, I'm using Dawn dishwashing liquid. 0:06 Dawn handles grease just great. 0:08 - Let me see. 0:10 - That glass doesn't feel greasy, oh, 0:11 and neither do your hands. 0:13 Narrator Here's why. 0:15 Half a cup of grease added to dishwater, 0:16 Dawn breaks up grease, surrounds it. 0:17 Dawn takes grease out of your way, 0:20 helps keep it from settling back on your dishes. 0:21 - Dawn's okay. 0:24 - You know it. 0:25 Narrator Dawn takes grease out of your way. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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