P&G: Dawn Dishwashing Liquid, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Yeah, I'll do dishes, 0:01 especially when Jenny cooks my favorite things 0:02 like pork chops, I love them. 0:04 But I'd hate tackling the greasy dishes, ick, 0:06 except for this, Dawn dishwashing liquid. 0:09 You can't help noticing how Dawn works on greasy gunk. 0:11 Narrator Watch, half a cup of grease added to dishwater. 0:14 Dawn breaks up grease, surrounds it, 0:16 takes grease out of your way, 0:18 helps keep it from settling back on your dishes. 0:20 - Pan came out great. 0:22 My hands don't feel greasy. 0:24 Way to go, Dawn. 0:25 Narrator Dawn takes grease out of your way. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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