P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Now that I'm really a member of this family, 0:01 can I ask for the old family recipe? 0:03 - You mean beef a la Mom! (laughs) 0:05 - The best I ever ate! 0:07 - Well, since today's your first month anniversary, sure, 0:09 anything you like. 0:13 I do enjoy compliments on my cooking, 0:14 but I don't enjoy the greasy dishes. 0:17 Look at this grease. 0:19 Oh, I'd hate it except for Dawn dishwashing liquid. 0:20 Dawn sure can handle grease, even the tough greasy jobs. 0:24 Dawn takes grease out of your way. 0:27 Narrator Dawn does more than just get grease off. 0:29 Watch: even with half a cup of grease added to dishwater, 0:31 Dawn breaks up the grease, surrounds it, 0:34 Dawn takes grease out of your way to help keep it 0:36 from settling back on your dishes. 0:38 - Dawn helps keep grease away from my pans, glasses, dishes. 0:39 Even the water doesn't feel greasy or my hands. 0:43 I wouldn't be without Dawn. 0:46 - I remember our first month anniversary. 0:48 Your mother baked a cake. 0:51 Happy first month anniversary! 0:52 (everyone cheers) - The best yet! 0:54 (everyone chuckles) Narrator Dawn takes grease out of your way. 0:56

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