P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Wallpaper or no wallpaper, 0:01 I can't let these greasy dishes stand any longer. 0:02 - I'll help. 0:05 Cold, greasy yuck. 0:06 - Dawn dish washing liquid will cut through. 0:07 - This gunk? 0:09 - You watch my Dawn. Narrator Dawn cuts tough grease better 0:11 than other liquids. 0:13 Watch. 0:13 Plates covered with cold beef grease. 0:14 See Dawn cut through that grease. 0:16 While look at another leading liquid. 0:18 Now, look. 0:19 Dawn got the grease. 0:20 Much better. 0:21 - Pan doesn't feel greasy. 0:23 - Neither do my hands. 0:24 - Smooth. 0:25 Narrator Dawn, the better grease getter. 0:26

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