P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (children yelling) 0:01 - Joey's best birthday party yet. 0:04 - And certainly the messiest. 0:06 - How about this cold, greasy yuck? 0:08 - On the plastic plates, too. I'll help, dear. 0:10 - Not that, that's my old one. 0:13 I've changed to Dawn dishwashing liquid. Much better. 0:14 - I haven't gotten around to trying that. Good, huh? 0:17 - Terrific. My old one sure didn't cut tough grease 0:19 like Dawn. 0:21 - Don't expect too much, dear, 0:22 we've got cold gunky grease on plastic plates. 0:24 - Try Dawn. 0:27 Narrator Dawn cuts through tough grease 0:28 better than other liquids. Watch. 0:30 Plates covered with cold beef grease. 0:31 We'll soak one in another leading liquid, one in Dawn. 0:33 Watch how Dawn cuts through that cold grease. 0:36 Why, look at the other. 0:39 Now look how Dawn got the grease much better. 0:40 - I'm flabbergasted. This pan doesn't feel greasy, 0:43 or the plastic dishes. 0:47 - Does the water feel greasy? 0:48 - No, neither do my hands. 0:49 I better get around to getting Dawn. 0:51 Narrator Switch to Dawn, the better grease getter. 0:55 Gets grease better than other liquids. 0:57

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