P&G: Dawn Dishwashing Liquid, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Goulash. 0:01 Sure leaves me with a mess of gooey, greasy dishes. 0:02 That's why I was so pleased when I found Dawn. 0:05 Dawn really handles grease for me. 0:07 Announcer Look. Even with half a 0:09 cup of grease added to dish water, 0:11 Dawn breaks up the grease. 0:12 Actually surrounds it. 0:14 Dawn takes grease out of your way 0:15 to help keep it from settling back on your dishes. 0:17 - Dawn helps keep grease away from my dishes, my hands, 0:20 even away from my pans. 0:23 Announcer Dawn, takes grease out of your way. 0:25
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John W. Hartman Center for Sales Advertising & Marketing History
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