P&G: Dawn Dishwashing Liquid, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - My friends say Dawn dish washing liquid's 0:00 terrific on grease. 0:02 I stopped using it. 0:03 I found something that gets grease better. 0:05 Even this cold gunky grease. 0:07 See, new improved Dawn, you never saw anything like it. 0:09 Narrator Look plates covered with cold beef grease. 0:13 Watch new improved Dawn cut the grease, 0:16 while look at another leading liquid. 0:18 See how Dawn got the grease much better. 0:19 - Even your hands don't feel greasy. 0:22 You oughta try Dawn. 0:24 - New improved Dawn, the better grease getter. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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