P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Great party, sis. Nobody wanted to leave! 0:01 - The dishes didn't leave either. 0:03 Thanks for staying. 0:05 - No problem. 0:06 - Yeah? Look at this grease. 0:06 (scraping) 0:08 Cold, greasy, ugh. Here goes. 0:10 - Wait, don't score it. 0:10 I brought over something better. 0:11 - Oh, that Dawn dishwashing liquid 0:12 you say is so great on grease? 0:14 I've been meaning to try it. 0:15 - Nope. Even better than Dawn. 0:16 - Huh? 0:18 - New improved Dawn. 0:19 See? Improved. 0:20 Dawn cuts right through even that cold gunky grease. 0:22 - Come on. 0:24 - Try it. 0:25 Announcer New improved Dawn. 0:26 We'll demonstrate how it cuts tough grease, 0:27 better than other liquids. 0:30 Plates covered with cold beef grease. 0:31 We'll soak one in a leading liquid, 0:33 one in new improved Dawn. 0:35 Watch how Dawn cuts that grease. 0:37 Why look at the other. 0:39 Now look how Dawn got the grease much better. 0:40 - Amazing. It's Pam doesn't feel greasy. 0:43 And the glasses. 0:46 - Feel your hands. 0:48 - They don't feel greasy. 0:49 Dawn's better than my stuff. 0:51 Why have you been keeping it from me? 0:52 - What? 0:54 (laughs) Announcer New improved Dawn. 0:56 The better grease getter. 0:58

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