P&G: Dawn Dishwashing Liquid, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - You know that dish washing liquid people say 0:01 is so terrific on grease? 0:03 Dawn, I stopped using it. 0:04 I found something that gets grease better, 0:06 even this cold gunky grease. 0:08 Look. 0:10 New, improved Dawn, you never saw anything like it. 0:11 Male Narrator Look, plates covered 0:14 with cold beef grease. 0:15 Watch new improved Dawn cut the grease, 0:16 while look at another leading liquid. 0:18 See how Dawn got the grease, much better. 0:20 - Even your hands don't feel greasy. 0:23 You should try Dawn. 0:25 Male Narrator New improved Dawn, 0:26 the better grease getter. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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