P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - George finish up the last piece. 0:01 - Oh no, no, no. One more bite 0:03 and I am going to turn into a lamb. 0:05 (baas) 0:07 - Oh that'll be the day. 0:08 (laughter) 0:09 Lamb. My husband's favorite. 0:11 I hate it. 0:13 Not my food, 0:15 but the grease it makes. 0:16 It seems to get on everything. 0:17 Even your hands feel greasy when the dishwater gets greasy. 0:19 But look what I found. 0:22 Dawn. 0:24 New Dawn, 0:25 a new dishwashing liquid that really works on grease. 0:26 New Dawn gets to grease. 0:29 so grease won't get to you. 0:30 Look, Dawn's in my dishwater. 0:32 I'll do something you'd never do. 0:34 I'll add half a cup of strained lamb grease. 0:36 See how Dawn gets hold of grease, 0:39 clears up the water? 0:40 It's amazing how Dawn helps get grease 0:42 out of your way, 0:44 away from your hands. 0:45 That's right, 0:46 my hands don't feel greasy. 0:47 Dawn helps keep grease away from everything 0:48 from roasting pans 0:51 to glasses. 0:52 (glass chimes) Get new Dawn dishwashing liquid. 0:54 Dawn gets to grease, 0:56 so grease won't get to you. 0:57

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