P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (laughing) 0:00 - Well, here's dinner, thanks to the guys. 0:01 - Yeah, but we haven't done the lunch dishes yet. 0:03 - That's vacation. 0:06 - That's not. 0:07 Cold greasy yuck. 0:08 Well, here goes. 0:11 - No wait, don't squirt it. 0:12 I got something better than that. 0:12 - I know. 0:13 Dawn, that dish washing liquid you rave about. 0:14 - No. 0:16 - No? - It's even better than Dawn. 0:17 - Really? Woman On Left Look, new improved Dawn. 0:19 Woman On Right Oh. 0:21 - See, it's improved. 0:22 Now Dawn cuts through even that cold gunky grease. 0:23 - C'mon, this grease? 0:25 - Try it. 0:26 Narrator New improved Dawn. 0:27 We'll demonstrate how it cuts tough grease 0:28 better than other liquids. 0:30 Plates covered with cold beef grease. 0:31 We'll soak one in a leading liquid, 0:33 one in new improved Dawn. 0:35 Watch how Dawn cuts that grease 0:37 while look at the other. 0:39 Now look how Dawn cut the grease much better. 0:40 - Wow, I don't believe it. 0:43 This pan doesn't feel greasy. 0:45 The glasses. 0:47 - Notice your hands. 0:48 - They don't feel greasy. 0:50 Why am I using my stuff when this is better? 0:51 - I don't know? 0:54 - (chuckles) Narrator New improved Dawn. 0:56 The better grease getter. 0:58

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