P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Grease. I hate it. 0:01 When you make something special 0:03 grease seems to get everywhere. 0:04 But with Dawn dishwashing liquid, 0:06 grease doesn't get to you. 0:08 Look, Dawn's in my dish water. 0:10 I'll add half a cup of strained beef grease. 0:11 See how Dawn gets hold of grease, clears up the water. 0:15 Dawn helps get grease out of your way. 0:19 Away from your hands, pots, dishes and glasses. 0:21 Narrator Dawn's new. 0:25 Dawn gets to grease so grease won't get to you. 0:26

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