P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Great burgers, Mrs. C. 0:02 - Thank you. 0:03 The kids love my special burgers. 0:06 I hate them. 0:08 Oh, not my burgers, 0:09 but the grease they make. It seems to get on everything. 0:11 Even your hands feel greasy when the dish water gets greasy. 0:15 But look what I've found. 0:18 Dawn, new Dawn. 0:20 A new dishwashing liquid that really works on grease. 0:21 New Dawn gets to grease, so grease won't get to you. 0:24 Look, Dawn's in my dish water. 0:27 I'll do something you'd never do. 0:30 I'll add half a cup of strained beef grease. 0:31 See how Dawn gets hold of the grease? 0:33 Clears up the water. 0:36 It's amazing how Dawn helps get grease 0:37 out of your way, away from your hands. 0:40 That's right, away from your hands. 0:43 My hands don't feel greasy. 0:45 It helps keep grease away from everything. 0:47 From frying pans to glasses. 0:49 Get new Dawn dishwashing liquid. 0:52 Dawn gets to grease so grease won't get to you. 0:55

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