P&G: Dawn Dishwashing Liquid, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (water splashing) 0:00 - You make my ribs better than I do, but you forgot this. 0:02 - (laughs) Before I got Dawn Dishwashing Liquid, 0:05 I'm not sure I would've washed a glass 0:09 after my greasy dishes. 0:10 Dawn takes grease out of your way. 0:11 See, glass doesn't feel greasy and neither do my hands. 0:13 Announcer Here's why, half a cup 0:17 of grease added to dishwater. 0:18 Dawn breaks up grease, surrounds it, 0:20 takes grease out of your way, 0:22 helps keep it from settling back on your dishes. 0:24 - Dawn's terrific. 0:26 Announcer Dawn takes grease out of your way. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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