P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Well, Honey, you didn't forget our anniversary this year. 0:02 Beautiful gift. 0:05 - It was a beautiful dinner. 0:07 - Thank you. 0:08 - But I did forget to bring this glass. 0:09 - Just when I'm finishing this greasy pan. 0:11 Okay. Romeo hand it over. 0:14 - Wait, hold it, Honey. You're gonna put this glass 0:15 in that greasy dish water? 0:17 - Mm hmm. Before I tried Dawn dish washing liquid 0:18 I probably wouldn't have, but look 0:20 Dawn is really effective on grease. 0:22 - Well, everything looks great so far, 0:24 but this glass is gonna come out greasy. 0:25 - Not with Dawn. 0:27 - Well step aside, Woman, I'll wash it. 0:29 - Okay. 0:31 - Hey, the water doesn't feel greasy. 0:32 My hands don't. Neither does that glass. Well, All right! 0:35 Dawn is effective on grease. 0:39 - What'd I tell you? 0:40 Narrator Here's why: Even with half a cup of grease 0:41 added to dishwater Dawn breaks up the grease, 0:43 surrounds it. Dawn takes grease out of your way. 0:45 Helps keep it from settling back on your dishes. 0:48 - You know, Dawn really did the job on grease. 0:51 - Right! So how about next anniversary you do the dishes! 0:53 - Dawn takes grease out of your way. 0:57

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