P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - George, you're my top salesman. 0:01 You cook up some great deals, 0:03 but your wife cooks up a great meal! 0:04 (all laugh) 0:06 - I like making roast lamb. 0:08 - Sure, but how could you like doing these greasy dishes? 0:10 Even with a non-stick pan, 0:13 you're still stuck with grease. 0:14 - Uh-uh, not me. 0:17 I have something fantastic on grease. 0:17 - Oh honey, There's no way you could have that beat. 0:20 No way! 0:22 - Haven't you heard about Dawn? 0:23 Dawn dishwashing liquid. 0:26 It takes grease out of your way. 0:27 Announcer Dawn does more than just cut grease. 0:29 Look, even with half a cup of grease added to dishwater, 0:31 Dawn breaks up the grease, actually surrounds it. 0:34 Dawn takes grease out of your way 0:37 to help keep it from settling back on your dishes. 0:39 - Dawn helps keep grease away from my pans, 0:41 my glasses, even away from my hands. 0:44 - Honey, you really do have grease under control! 0:47 And now, so do I! 0:49 - That was a delicious meal, Ruth. 0:52 - You're right, Mr. Rudy. 0:54 - Always am, George. 0:55 (both laugh) 0:56 Announcer Dawn takes grease out of your way. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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