P&G: Dawn Dishwashing Liquid, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Do you like stuffed cabbage? 0:01 I'll bet you don't like the greasy dishes 0:02 that go with it. 0:04 Then try Dawn. 0:06 Dawn is really effective on grease. 0:07 Announcer Look, even with half a cup 0:09 of grease added to dishwater, 0:11 Dawn breaks up the grease, 0:13 actually surrounds it. 0:14 Dawn takes grease out of your way 0:15 to help keep it from settling back on your dishes. 0:17 - Dawn helps keep grease away from my pans, 0:20 my hands, even plastic things. 0:22 Dawn's great. 0:25 Announcer Dawn takes grease out of your way. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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