P&G: Dawn Dishwashing Liquid, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Grease. 0:01 I hate it. 0:02 It seems to get everywhere, 0:03 but look what I've found. 0:05 Dawn. 0:06 A new dishwashing liquid that really works on grease. 0:07 Narrator Here's how. 0:10 Add half a cup of strained pork grease 0:11 to Dawn and dishwater. 0:13 See how Dawn gets hold of grease, 0:14 clears up the water. 0:16 Helps get grease out of your way. 0:17 Even away from your hands. 0:19 - Dawn helps keep grease away from hands, dishes. 0:21 Even my hand don't feel greasy. 0:24 Narrator New Dawn gets to grease, 0:26 so grease won't get to you. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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