P&G: Dawn Dishwashing Liquid, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - My Caesar salad, oil, spices, anchovies, 0:01 is one of the greatest, 0:04 one of the greatest grease makers. 0:05 I'm sure glad I found Dawn. 0:07 Dawn helps take care of the greasiest things. 0:09 Narrator Look. 0:11 Even with half a cup of grease added to dishwater, 0:11 Dawn breaks up the grease, actually surrounds it. 0:14 Dawn takes grease out of your way 0:15 to help keep it from settling back on your dishes. 0:18 - Dawn helps keep grease away from my hand, my pants, 0:21 even these plastic bowls. 0:24 Narrator Dawn takes grease out of your way. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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