P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (women exclaiming) 0:01 - Your roast duck, class! 0:05 Remember, a duck is easier to carve 0:07 after you've let it sit awhile. 0:09 - Oh, it's beautiful, Mrs. Jesse. 0:10 - Yeah, but there's nothing beautiful 0:12 about greasy roasting pans and dishes. 0:14 - You're right 0:16 - And when that grease gets in the dishwater and on your hands. 0:18 Yuck! 0:20 - Any tips about that, Mrs. Jesse? 0:21 - Oh, sure, a big one. 0:22 Dawn dishwashing liquid. 0:24 Students Dawn? 0:25 - Every good cook should know about Dawn. 0:26 Dawn takes grease out of your way! 0:28 - I've got to see this. 0:29 - Watch. 0:30 I'll add a half a cup of grease to this dishwater. 0:31 Dawn not only breaks up grease, it surrounds it. 0:34 Dawn takes grease out of your way, 0:37 to help keep it from settling back on your dishes. 0:39 Feel the dishwater! 0:41 - Doesn't feel greasy! 0:43 Neither do my hands! 0:44 - Right! Let's eat. 0:45 - Great duck, Mrs. Jesse! 0:47 - Mmm-mmm. 0:49 - Make it yourself. - As long as there's Dawn to take care of the grease. 0:51 (all laugh) 0:54 Announcer Yes, good cooks are learning 0:55 Dawn takes grease out of your way. 0:57

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