P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Sorry, mom, but I just found this glass in my room. 0:01 - Hmm, it's a wonder 0:04 you can find anything in your room, 0:05 and just when I'm finishing this greasy pan. 0:07 Okay, put it in. 0:09 - Gee, that's a switch. 0:10 You're gonna wash this glass in that greasy dishwater? 0:11 - Honey, before I changed to Dawn Dishwashing Liquid, 0:14 I don't think I would've, 0:17 but Dawn is really effective on grease. 0:18 - The dishes and pots look super, 0:20 but after all that grease 0:22 the glass is sure to come out greasy. 0:24 - Not with Dawn. 0:25 - I'll try it. 0:27 Hey, the water doesn't feel greasy. 0:28 Mom Yeah. 0:30 - My hands don't, either. 0:31 And wow, the glass sure doesn't feel greasy. 0:32 Mom, you're right on about Dawn getting grease. 0:35 Narrator Here's why, 0:38 even with half a cup of grease added to dishwater, 0:39 Dawn breaks up the grease, surrounds it. 0:42 Dawn takes grease out of your way, 0:44 helps keep it from settling back on your dishes. 0:46 - See, I do change sometimes, like the Dawn. 0:49 - Well, since you're into change, 0:52 let's talk about my curfew. 0:53 - No. 0:55 - I didn't think so. 0:56 Narrator Dawn takes grease out of your way. 0:57

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