P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (men talking) 0:00 - George never stopped eating. 0:02 - I noticed! 0:03 - You sure have a way with meatloaf. 0:04 (dishes clatter) 0:06 - Oh, thanks Dottie. 0:06 - Now, if you only had a way to 0:07 make these greasy dishes disappear. 0:08 - Oh ho, grease doesn't get to me. 0:11 - Don't your hands feal greasy 0:13 when the dish water gets greasy? 0:15 - Not with this. 0:16 Dottie Dawn? That's new! 0:18 Woman Right, it's a new 0:19 dish washing liquid 0:21 that really works on grease. 0:21 - I dunno how it works, 0:23 but new Dawn really gets to grease. 0:24 Announcer Here's how, 0:27 we'll add half cup of strained 0:28 beef grease to Dawn and dish water. 0:30 See how Dawn gets hold of grease, 0:32 clears up the water. 0:34 It's amazing how Dawn helps get grease 0:35 out of your way. 0:37 Away from your hands, 0:39 pots, dishes, glasses. 0:40 - See, it helps keeps grease away 0:42 from everything, from frying pans 0:43 to glasses. 0:45 - Hey, even my hands don't feel greasy. 0:46 - New Dawn gets to grease, 0:50 so grease won't get to you. 0:52 (both laugh) 0:53 Announcer Get new Dawn 0:54 dish washing liquid. 0:55 Dawn gets to grease, 0:56 so grease won't get to you. 0:58

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