P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Grease, I hate it. 0:01 When you make something special, 0:03 grease seems to get everywhere. 0:04 But with new Dawn dishwashing liquid, 0:06 grease doesn't get to you. 0:08 Look, Dawn's in my dishwater. 0:10 I'll add half a cup of strained beef grease. 0:12 See how Dawn gets hold of grease, clears up the water. 0:15 Dawn helps get grease out of your way, 0:19 away from your hands, pots, dishes and glasses. 0:21 New Dawn gets to grease so grease won't get to you. 0:25

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