P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Send your husband out shopping 0:01 and what do you get? 0:02 Nuts. 0:03 Olives. 0:04 Oh, and surprise. 0:05 My new dish washing liquid, Dawn. 0:07 What did I need a new one for? 0:10 I was happy. 0:11 Harry said, 0:12 happy?! 0:14 Didn't you complain about greasy dishes. 0:15 So he found a new one 0:17 in the store that said effective on grease. 0:18 Well, that night we had lamb 0:22 and you know Dawn got those greasy dishes really clean. 0:24 I was finishing the greasy pan, 0:27 just like tonight 0:29 when in walks Harry with a plastic salad bowl. 0:30 And before I could stop him, in goes the bowl. 0:33 Harry, it's hard enough to get grease off plastic 0:36 but after all that grease. 0:39 Effective on grease, says Harry. 0:41 Well you should have seen my face. 0:44 That plastic bowl came out feeling so clean. 0:45 The water didn't feel greasy and 0:48 neither did my hands. 0:49 That's effective. 0:51 Be a label reader. 0:52 Dawn by Procter & Gamble. 0:54 Made to be effective on grease. 0:56

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