P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (kids cheering) 0:01 - Calm down, boys. We'll have the cake! 0:03 After that mountain of French fries and hamburgers, 0:06 where are they going to put cake? 0:08 - Well, they're growing boys! 0:10 - Well, we've got a pile of greasy dishes growing here too. 0:11 - Grease doesn't worry me. 0:14 - Don't your hands feel greasy 0:16 when the dishwater gets greasy? 0:17 - Not with this. 0:19 - Dawn. Something new? 0:21 - Mhm. A new dish washing liquid that really handles grease. 0:22 I don't know how it works, but Dawn really gets to grease. 0:26 Commentator Here's how new Dawn works. 0:29 Dawn's in the dishwater. 0:31 We'll add half a cup of strained beef grease. 0:32 See how Dawn gets hold of grease, clears up the water. 0:35 It's amazing how Dawn helps get grease out of your way. 0:38 Away from your hands, pots, dishes, glasses. 0:41 - The water doesn't feel greasy, neither does my hand. 0:44 - Dawn gets to grease so grease won't get to you! 0:47 It helps keep grease away from everything 0:49 from frying pans to glasses. 0:51 Commentator Get new Dawn dish washing liquid. 0:53 Dawn gets to grease so grease won't get to you. 0:56

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