P&G: Dawn Dishwashing Liquid, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Yoo-hoo! 0:02 The egg lady's here. 0:03 - You're out of eggs again. 0:04 - Ooh, you sure serve the biggest breakfast. 0:06 - I believe in giving them a good start. 0:08 Lady In White But who wants to start each day 0:10 with all these greasy dishes? 0:11 - Grease doesn't worry me. 0:12 - Don't your hands feel greasy 0:14 when the dishwater gets greasy? 0:15 - Not with this. 0:17 - Dawn. Something new? 0:18 - Yes, a new dishwashing liquid that really handles grease. 0:20 I don't know how it works, but Dawn really gets to grease. 0:24 Narrator Here's how new Dawn works. 0:28 Dawn's in the dishwater. 0:30 We'll add half a cup of strained beef grease. 0:31 See how Dawn gets hold of grease, clears up the water. 0:33 It's amazing how Dawn helps get grease out of your way, 0:37 away from your hands, pots, dishes, glasses. 0:40 - The water doesn't feel greasy. 0:43 Neither do my hands. 0:45 - Dawn gets to grease, so grease won't get to you. 0:46 It helps keep grease away from everything, 0:48 from frying pans to glasses. 0:50 Narrator Get new Dawn dishwashing liquid. 0:53 Dawn gets to grease, so grease won't get to you. 0:55

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