P&G: Crest Toothpaste, 1976

Year Published: 1976

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - But we can't afford two tubes. 0:01 - What's wrong, girls? 0:03 - We're going camping, Mr. Goodwin, 0:04 and we need toothpaste. 0:05 I want Crest. 0:07 - And I want this. 0:08 - Save your money, Susie. 0:09 Take Crest, you'll save on cavities too. 0:10 Oh, but with the cavities I get, 0:12 just toothpaste won't make a difference. 0:14 - Well, Crest isn't just toothpaste, like that. 0:16 Crest has fluoride. 0:19 Crest really fights cavities. 0:20 - Oh, Mr. Goodwin, promises, promises. 0:22 - Crest gives you proof, not promises. 0:25 - Like what? 0:27 - Like over 25 different tests have proved Crest 0:28 fights cavities. 0:31 - I'm proof too. 0:32 I've always used Crest, and I get good checkups. 0:33 - Well, I sure don't. 0:36 Maybe I should try Crest for my next checkup. 0:37 We're going skiing, Mr. Goodwin. 0:41 - Need some toothpaste. 0:43 - How many tubes? 0:44 - Guess. 0:45 - I'd say one tube of Crest. 0:46 - For two people who get good checkups. 0:48 - Congratulations. 0:51 Narrator Official prize toy, 0:53 free by mail when you buy four seven ounce Crests. 0:54 Participating stores have required certificates. 0:57

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