P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Let's face it, 0:02 I'm not exactly the ugliest girl you ever saw. 0:03 I've got good hair, good skin, 0:06 good teeth, and a good figure. 0:09 But I work at it. 0:12 I take proteins and vitamins for my hair and my skin, 0:13 a special fluoride toothpaste for my teeth, 0:17 and I eat a very healthy low carbohydrate diet 0:19 to stay nice and skinny. 0:22 The fluoride toothpaste? Crest. 0:24 It's accepted by the American Dental Association. 0:27 Crest is more important to me than lipstick. 0:30 The Fluoristan in Crest goes right to the enamel, 0:33 makes it stronger, to help my teeth resist cavities. 0:36 I've hardly had a split end, a blemish, 0:40 an unnecessary pound or a cavity 0:43 since I stopped being a tomboy. 0:46 Announcer Have checkups, watch treats, 0:49 and brush after eating with Crest. 0:51 Crest, beautiful. 0:54

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