P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (cars revving) 0:02 Narrator Back in 1954 the great anti cavity race 0:04 was a pretty hum hum event until suddenly 0:08 a new entry hit the track, Crest Toothpaste. 0:12 It was powered by a revolutionary new cavity fighter 0:16 fluoride, in no time flat Crest had reared out front 0:18 leading the others to jockey for 0:23 second, third, fourth, and fifth place. 0:24 Crest raced merrily along racking 0:27 up record after record in the great anti cavity race. 0:29 (car breaking) 0:32 But today, for the first time Crest makes a pit stop. 0:33 (car engine) 0:37 Crest gets a brand new engine, closed end tube. 0:39 With an advanced cavity fighting system 0:43 capable of injecting even more fluoride to your teeth. 0:45 Closed end tube powers today's Suped-up Crest 0:49 as it blasts even further ahead. 0:52 (tires peeling) 0:54 Suped-up Crest its out of sight. 0:56

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