P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (waves crashing) 0:01 Woman What happened that day came as a shock. 0:04 Oh, I don't mean anything earth's shaking 0:08 like a wedding or a new baby. 0:10 Anyway, may we were.. 0:13 sprawled all over this big empty beach. 0:15 (kids playing) 0:17 You know how it is, 0:18 you just sit there content with yourself 0:20 and the world 0:22 and you realize things, 0:23 maybe little things but they're important to you. 0:25 You've just been too busy to notice, 0:28 like the moment I turned to Fred and said 0:30 - Billy only had one cavity. 0:33 That's kind of hard to believe. 0:35 - Yeah, only one this time, huh? (chuckles) 0:37 That's a switch. 0:40 - And that was the moment it finally dawned on me. 0:42 You know, Fred? I think it just could be the Crest. 0:44 - You're so romantic. 0:49 I'll have to bring you to the beach tomorrow. 0:51 ( Both laughing ) 0:53

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