P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - My daddy says Crest found a way 0:01 to get more fluoride to my teeth 0:03 to fight cavities. 0:05 He said it's the biggest improvement 0:07 in toothpaste history. 0:09 I don't think that's so big. 0:11 I think it's little. 0:14 Crest has been fighting cavities in my mouth 0:16 ever since I was a little girl. 0:18 - Improved Crest does get more 0:21 fluoride to your teeth. 0:23 But let's call it the biggest 0:24 "little" improvement in toothpaste history. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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