P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - My dad said Crest found a way 0:02 to get more fluoride to my teeth to fight cavities. 0:04 He said the biggest 0:06 (object shuffling) 0:09 improvement in toothpaste history. 0:10 I don't think it's so big. 0:12 I think it's little. 0:15 Plus, he's been trying to tell me, 0:17 my mouth all my life. 0:20 Presenter Improved Crest does get 0:22 more fluoride to your teeth, 0:23 but let's call it the biggest little improvement 0:25 in toothpaste history. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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