P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Fred snores) 0:02 - Every night for 14 years 0:03 Fred has come home and fallen asleep on that sofa. 0:05 Fred's a Crest scientist. 0:07 You know what they had Fred doing? 0:09 Trying to improve Crest toothpaste. 0:11 I said, "Fred, that's a silly idea. 0:14 Crest is already a winner, a great cavity fighter. 0:15 The American Dental Association recognizes it." 0:19 He said, "Sure, I know it's good, 0:22 but if we can improve it, we should improve it." 0:23 So I said, "Look Fred, put more fluoride in, double it." 0:25 You know, he looked at me like I was crazy. 0:30 So tonight he comes home and tosses this in my lap. 0:32 New, improved, Crest. 0:35 Finally. 0:39 You know what? 0:41 It gets twice the amount of fluoride to your teeth. 0:42 So I said, "Took you 14 years. 0:46 Now maybe you'll take me out to dinner, Fred." 0:49 (Fred snores) 0:51 I said, "Now maybe you'll take me out to dinner, Fred." 0:53 (Fred snores) 0:56 I said. 0:58

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:12:21